Elevating Your Marketing in 2026

Step 1 of 20 5%

The BKD Live Worksheet

Find where your booking journey is breaking.

Use this during the workshop. Don’t overthink it. Answer based on today, not what you plan to fix.

Reality check

You are probably doing more than you realise.

Posting. Tweaking. Trying to keep up. Checking what everyone else is doing.

But more activity does not always mean more bookings.

Let’s find what is actually going on.

Before we start…

Which feels most like you right now?

The framework

Bookings do not happen by accident.

They follow a journey.

B Be Found
K Know, Like & Trust
D Decide to Book

If one part breaks, bookings slow down.

B = Be Found

Can people find you when they are already looking?

This is not about posting.

This is about whether your business shows up when someone searches, asks locally, or looks for recommendations.

  • Google search
  • Google Maps
  • Facebook groups
  • Word of mouth

If they cannot find you, the journey stops.

Check your Be Found stage

Where does your business appear without you posting?

Tick where your business appears without you posting:

Can people find you when they search?

Rate your Be Found score from 1 to 10.

5

K = Know, Like & Trust

What happens once they find your name?

This is where people start checking if they trust you.

They look at reviews, Instagram, your website, your proof, your photos and your overall professional feel.

They are not just asking “Do I like this?”

They are asking “Do I feel safe choosing this person?”

Check your trust stage

Rate each area from 1 to 10.

Your lowest trust score is:

Instagram reassurance

That is not a confidence problem. It shows where trust may be breaking.

D = Decide to Book

This is where people nearly book… then hesitate.

Not always because they are not interested.

Often because something feels unclear.

Maybe the treatment menu is confusing.

Maybe the booking link is hard to find.

Maybe they do not understand results, downtime or price context.

People do not always ghost. Sometimes they hesitate.

Check your Decide to Book stage

What could stop someone saying yes?

Tick anything that could apply:

Is it obvious and easy for someone to book?

Rate your Decide to Book score from 1 to 10.

5

The next step

You do not need to fix everything.

You need to find the first broken step.

That is where your time, energy and attention go first.

One clear fix beats another 10 random ideas.

Where does your journey break?

Choose the area that feels weakest right now.

Capacity

The right fix depends on your capacity.

Not everyone needs the same level of support.

Some people need a clear plan.

Some people need help making decisions.

Some people need the system handled properly.

There is no wrong answer. Just an honest one.

What support fits your capacity?

Right now, I realistically have capacity for:

Your BKD result

Your gap is Be Found.

People may not be finding you at the moment they are ready to look.

Quick win

Check your Google category, services and business description today.

Your next practical step

Open your Google Business Profile and check whether your main treatment is clearly listed.

Your one fix

What is the one thing you will fix today?

One fix beats ten ideas.

The Quiet Diary Plan

Stay until the end of the workshop and I’ll drop the bonus link in the chat.

A calm reset for when bookings dip, without panic posting or discounting.

Want the full system?

Today shows you where the gap is.

The BKD Method shows you how to fix the whole booking journey.

Join The BKD Method

No pressure. Just clarity on what actually needs fixing.

Your worksheet summary

Your worksheet summary

Reality check
Not answered yet
B score
5
Lowest K trust score
Instagram reassurance (5)
D score
5
Chosen BKD breakpoint
Not chosen yet
Capacity answer
Not answered yet
One fix
Not answered yet

On phone, this should open your share sheet so you can save the file to Files.